About Us

TRUST

Life Insurance Plus specialises in giving advice on personal risk insurances. That is cover that protects life, health and income for individuals, families and businesses.

Any business owner knows that other professionals will often ask you what your business’ values are? The answer for us, there is only one, Trust. It is at the heart of everything we do.

Our process is a complete open book, we show exactly why we have recommend the insurer, the products, the amount of cover and even how we are compensated.

Based in Wellington but we service clients nationwide with products available from the countries top life and health insurers.

 
Pat and his partner Alice

Pat Sellars

My name is Pat and I am a Financial Adviser, passionate about what I do and always looking for new ways to help clients understand their insurances.

Study after study has shown NZ to be substantially under-insured. When those studies ask consumers why they didn’t have the appropriate level’s of cover, they expressed a lack of understanding and trust as contributing factors.

I firmly believe that those two factors are directly related, understanding and trust. I aim to educate clients as much as I advise them. Because when they understand what they are getting and why, they can have trust in the plan we have put in place.

The Trusted Adviser mark awarded to me in 2022 from Financial Advise NZ shows I have committed to qualifications and continuing professional development obligations at a level higher than that required by New Zealand law and the code.