About Us
TRUST
Life Insurance Plus specialises in giving advice on personal risk insurances. That is cover that protects life, health and income for individuals, families and businesses.
Any business owner knows that other professionals will often ask you what your business’ values are? The answer for us, there is only one, Trust. It is at the heart of everything we do.
Our process is a complete open book, we show exactly why we have recommend the insurer, the products, the amount of cover and what we are compensated for it.
LIP’s Insurance Advisers are based in Wellington and Auckland, but able to service clients nationwide. We have business degrees, national certificates in financial advice, are members of Financial Advice NZ.
Pat Sellars
My name is Pat and I am a Financial Adviser, passionate about what I do and always looking for new ways to help clients understand their insurances.
Study after study has shown NZ to be substantially under-insured. When those studies ask consumers why they didn’t have the appropriate level’s of cover, they expressed a lack of understanding and trust as contributing factors.
I firmly believe that those two factors are directly related, understanding and trust. I aim to educate clients as much as I advise them. Because when they understand what they are getting and why, they can have trust in the plan we have put in place.
The Trusted Adviser mark awarded to me in 2022 from Financial Advise NZ shows a I have committed to qualifications and continuing professional development obligations at a level higher than that required by New Zealand law and code.
RORY MCSWEENEY
I joined Pat at Life Insurance Plus because we both share the same passion for helping our clients.
Having previously worked for Partners Life, one of NZ’s leading insurance providers, I gained valuable insights into the industry and the inner workings of an insurance company. This taught me insurers are in the business of paying claims.
Before insurance, I spent 10 years as a Paralympic athlete competing at the Rio Paralympics in 2016 and three World Championships. I have also worked in Health & Disability sectors in which I got massive enjoyment out of helping people achieve their goals or get back on their feet.
